Go-to-Market Strategy

Present your business to the market—the right way.

We design customized sale strategies that attract qualified buyers while protecting your confidentiality.

Selling a business isn't just about listing it—it’s about packaging it strategically. We help you prepare your business for market by understanding your goals, identifying the right buyer profiles, crafting compelling materials (including CIMs), and controlling how and where your opportunity is shared. Everything we do is designed to maximize exposure to serious buyers while minimizing risk to your staff, reputation, and customers.

Our Expert Advisors

Managing Broker

Kevin Waide

Kevin Waide is the Managing Broker at Business Acquisitions Ltd., bringing over 25 years of experience advising business owners through successful sales and strategic transitions.

M&A Specialist

Doug Hawkins

Doug Hawkins is a Strategic Consultant and M&A Specialist with decades of hands-on experience as both a business owner and deal advisor.

M&A Specialist

Erik Porter

Erik Porter is a Strategic Consultant and M&A Broker who brings firsthand experience as a business owner to his advisory role.

M&A Specialist

Larry Huff

Larry Huff is a Strategic Consultant specializing in financial strategy and exit planning for lower middle-market companies.

M&A Specialist

Dave Shaw

Dave Shaw is a Strategic Consultant and M&A Broker known for his integrity, market insight, and client-focused execution.

M&A Specialist

Dennis Patten

Dennis Patten is a Strategic Consultant with a finance background, providing clients with data-driven insights and valuation clarity.

FAQs

What is a Certified Valuation Analysis and when do I need one?

A Certified Valuation Analysis is a formal, credentialed report often used for SBA lending, legal matters, tax planning, or partner buyouts. It provides an accurate and defensible assessment of value.

What role do you play in negotiations?

We act as your advocate throughout the deal. We lead discussions, prepare counteroffers, advise on deal structure, and ensure your personal and financial goals are at the forefront of every decision.

How are your fees structured?

We typically operate on a success-fee basis, meaning the majority of our compensation is earned when your business sells. Some engagements may include a small upfront retainer depending on the complexity of the transaction.

Talk to Our Advisors

Get in touch to book a complimentary consultation